Privacy Policy
Superbike School Privacy Policy
California Superbike School T/A Global Motorcycle Events Limited (“GME”)
Privacy notice for the processing of personal data
In accordance with the provisions of the General Data Protection Regulation no. 679/2016 ("GDPR")
The company Global Motorcycle Events Limited (“GME”), trading as superbike school uk, California Superbike School UK as data controller informs you of the following regarding the processing of your personal data pursuant to article13 of EU Regulation 2016/679 on the protection of personal data ("Regulation").
1. Data Processing Purposes
GME processes the personal data that you provide upon registration on our website https://www.superbikeschool.co.uk ("Site") and on the specific sections of the same during events, fairs and shows organised or attended by GME and the personal data collected during your interaction with GME, including details of your purchases.
With reference to the activities of sale and interaction with GME, these also include the activities carried out in points of sale and on-line, such as the managing of your interaction with our websites and internet and mobile applications (registration to websites/Apps and on-line initiatives such as newsletter, mailing list, events, prize contexts, promotions) and providing to you information/material, upon your request. The Privacy Policy of the Site is published at the following web page: https://www.superbikeschool.co.uk. We process your personal data for the following purposes.
a) Purposes necessary for Customer relationship management
GME processes your personal data to manage your registration and interaction with the Site, and to provide you with the products and services that you require. Specifically, GME processes your personal data for the following purposes: to allow registration and authenticated access to the Site; to reply to your requests for information and/or material; to provide you with the requested products, services and assistance, together with relevant after-sale services, including the data processing necessary to manage your electronic signature on contractual documentation (through graphometric signature on tablet); to duly comply with contractual obligations or to carry out pre-contractual activities on your request (for instance, by contacting you after you requested information) also through transmission of data by GME to our main sponsors network (i.e. dealers) or to third parties which GME has a contract with.
In addition, GME processes your personal data to comply with laws and regulations relevant to the above specified activities and to exercise legal claims.
The provision of data for the purposes indicated above is necessary and the possible failure to provide such data will prevent GME from performing the above mentioned activities, for example from replying to your requests for information, material, from providing the products and services that you have requested.
b) Additional purposes
With your consent, which is optional, GME uses your personal data for marketing purposes, notably to send you promotional newsletters, commercial or advertising communications, for direct sales, product surveys aimed at detecting Customers’ and Prospects’ satisfaction degree.
Marketing activities are carried out through e-mail (newsletter), telephone, sms, MMS, chat, banners on the Site, Instant messaging, for social networks, paid search and programmatic campaigns on social media platforms and traditional mail - including sending you invitations for events attended or organised by GME or by our business partners. These communications also include offers on products, services and initiatives of GME’s commercial partnerr and your details may be passed onto these partners for their marketing purposes. If you wish to opt out of this please email information@superbikeschool.co.uk
With your consent, which is optional, GME uses your personal data for profiling activities by collecting information on your preferences, habits, lifestyle, information on your interaction with GME, as well as the details of your purchases to create group and individual profiles ("profiling") and, if you have given consent for marketing activities, also sending you personalised promotional communications and offers. For these profiling activities we collect also the following information: information we obtain from comparison between information we have with data generally available to the public, for example social network profiles that you decided to make publicly available; information collected through cookies and other tracking technologies on the Site (please refer to our Cookie Policy, available on the home page of the Site (https://www.superbikeschool.co.uk); information collected through data detection systems on your motorcycle - as applicable and only in compliance with the Regulation. Tailored marketing activities are carried out by e-mail (newsletters), telephone, SMS and MMS messages, chats, banners on website, instant messaging, social networks and conventional mail, including invitations to events.
The provision of data for the marketing and profiling purposes indicated above is optional and the possible failure to provide such data will not have any consequences on the possibility for you to purchase GME products and to receive the information, material, and services that you require, including post sale services.
We may also send you surveys for non-commercial purposes, being absolutely not mandatory, if you would like to help us evaluate and improve the quality of our customer service. We collect data from your survey responses (both service and product surveys) which on their own or if used together with other information we hold about you, may allow us to identify you.
With the account of some social networks, such as Facebook or Twitter, it will indeed be possible to login to our Site (the so-called "social login"). Personal data used for the functioning or registering on the Site are collected directly from you, save when you expressly asks for registration to the relevant login through social network at the first access or following the same if you are already registered. If you use these features, GME will store through the reference social network only the information coming from your profile of which you expressly authorised the sharing from the social network to GME. Matching the social network profile will appear on your relevant social network accounts, whose specific privacy policy should be referred to for further details. Ducati does not send any information about you to social networks.
2. Method of processing and legal grounds for processing
GME will process your personal data with and without the aid of electronic means, based on logics and procedures consistent with the purposes specified below and in compliance with the Regulation, including the aspects of confidentiality and security.
The data may be provided by you when registering at our points of sale on paper forms and/or on electronic means, acquired during visits to our schools, and / or provided during events, fairs and shows in which GME participates or organised by GME or commercial partners, or provided during your interaction with GME’s websites, internet and mobile applications.
In compliance with the Regulations, your personal data is used to update and rectify the information collected previously.
Your personal data is processed based on your consent, a legitimate interest of GME for the performance of commercial activities, obligations arising from a contract entered into between you and GME, or legal obligations.
You have however the right to withdraw the consent given at any time, thus withdrawal however not affecting the legitimacy of any previous processing.
3. Recipients of your personal data
Personal data are accessed by our duly authorised personnel on a need-to-know basis and disclosed to third parties in the following cases: (i) when disclosure is required by applicable laws and regulations with respect to legitimate third party recipients of communications such as authorities and public bodies for their respective institutional purposes; (ii) in case of disclosure to third parties in the event of extraordinary transactions (e.g. mergers, acquisitions, sale of business, etc.).
Your personal data are also shared with our service providers, e.g. services of a technical and organisational nature for the purposes specified above, like independent contractors, even with associates, delivery, marketing and payment management companies. We provide these entities with only the data necessary to perform the agreed services and they act as Data Processors, based on the instructions received from our preferred partners.
Finally, in order to provide you with the GME products and services you have requested (e.g. to ensure that you may obtain the same benefits worldwide), other companies in the California Superbike School Group, importers, dealers and our commercial partners may access your personal data under applicable privacy law.
5. Storage of personal data
Your personal data are kept by GME for the time being strictly necessary to pursue the purposes for which they are collected. Legal regulations impose obligations to keep documents for accounting and administrative purposes that according to the ordinary period of limitation of the contractual actions we will cancel after 10 years, starting from the moment of contract termination.
The personal data processed for the "further purposes" listed above, will be kept for a maximum of 5 years for non-Customers and 10 years for Customers and former Customers. Such a term is considered appropriate given the frequency of purchase of our products, which are deemed to be luxury goods.
Once the retention period has expired, personal data will be automatically deleted or made anonymous.
Upon request to the Data Controller and Data Protection Officer, the Data Subject may receive detailed information on the storage times of personal data processed by GME pursuant to the Regulation.
6. Data Controller and Data Protection Officer
The Controller of personal data processing is: Global Motorcycle Events Limited Dunton Coppice Kingsbury Road, Curdworth, Sutton Coldfield, Warwickshire, England, B76 0DE
The Data Protection Officer can be contacted at the following email address: info@superbikeschool.co.uk.
7. Your rights
You can contact GME as the Data Controller or Data Protection Manager at the above addresses to get an updated list of our data processors (i.e. our service providers), of the parties to whom the data are disclosed and to exercise the following rights as per art. 15 et seq. of the Regulation; to get access to your data to verify their existence and other information related to them, to obtain their rectification or cancellation, to request data portability, to obtain limitation of processing and to lodge a claim to the Supervisory Authority (the Authority for the Protection of Personal Data).
In addition, you may, at any time, object to the processing of your personal data processed for direct marketing purposes and, if required by a particular situation, you may object to the processing of your personal data on the basis of GME’s legitimate interest unless GME has prevailing legitimate reasons for proceeding with processing (e.g. the exercise or defence of a right in court).
DigiTickets Privacy Policy
Who we are
In this privacy policy references to "we", "us" and "our" are to Superbike School. References to "our Website" or "the Website" are to superbikeschool.digitickets.co.uk.
Information collected and its use
The information we collect via the Website may include:
- Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc.
- In order to effectively process credit or debit card transactions it may be necessary for the bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA). Such information will not be transferred out of the EEA for any other purpose.
- Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
- Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
- Information about your device such as your web browser, screen resolution and operating system. This information is used to ensure we continue to support the different devices used by our customers.
- Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers 'help' facility.
We do not store any credit card details.
What we do with your information
Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:
- To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);
- In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.
We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.
Cookie Policy
Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience.
Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.
If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.
If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia - all about cookies.
Below is a list of the different types of cookies used on this site, and an explanation of what they are used for. If you would like any more information, please get in touch.
Cookie |
Name |
Expiration Time |
Purpose |
Shopping Basket |
PHPSESSID |
24 minutes |
This cookie is used to keep track of what items are in a user's shopping basket. |
Cookie Consent |
dtAnalyticsConsent |
1 year |
This cookie is used to monitor the users consent for analytical cookies on our site. No user data is collected without this being enabled. |
Google Analytics |
_ga |
2 years |
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
_gid |
24 hours |
||
_gat_tracker-name |
1 minute |
||
Microsoft Clarity |
_clck |
1 year |
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site and how they interact with the website. |
_clsk |
1 year |
||
CLID |
1 year |
||
ANONCHK |
1 year |
||
MR |
1 year |
||
MUID |
1 year |
||
SM |
1 year |
||
New Relic |
__cfduid |
1 year |
This cookie is used to collect information about visitor's experience of the site in terms of performance. This helps us to monitor that our systems are working quickly and effectively, and to identify any problematic areas. |
Your Rights
You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address to the following address:
Superbike School
Dunton Coppice Kingsbury Road, Curdworth, Sutton Coldfield, Warwickshire, England
B76 0DE
Other websites
This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.
Our payments are processed using : Stripe (Checkout)
